Cracker Barrel comeback gains steam as loyal customer says return visit 'felt like coming home'
After months of backlash over a controversial rebranding that alienated many longtime customers, Cracker Barrel Old Country Store is betting its future on returning to its roots, selling off secondary assets, cutting debt and focusing entirely on the iconic country restaurant chain. The Tennessee-based restaurant chain announced last week that it has completed two major strategic moves designed to strengthen its core business, while raising its profitability outlook for fiscal year 2026. The company completed a sale-leaseback transaction involving 26 company-owned restaurant locations, generating about $77 million in proceeds that it plans to use to reduce debt. It also sold most of its Maple Street Biscuit Company business to Biscuit Belly and said it will close the remaining 16 Maple Street locations, allowing the company to focus more heavily on the Cracker Barrel brand. CRACKER BARREL SELLS MAPLE STREET BISCUIT COMPANY, CLOSES 16 LOCATIONS "Our sale-leaseback transaction wil...